Liverpool’s recent tour of the Far East has proven to be financially rewarding, bringing in approximately £10 million, according to sources from Football Insider. This successful venture is another feather in the cap for the Premier League champions, who are steadfast in their campaign to defend their title.
Asian Tour Highlights
- The club’s pre-season journey kicked off with a high-profile match against AC Milan at Hong Kong’s newly opened Kai Tak Stadium on 26 July. Although they faced a 4-2 defeat, Liverpool captured the attention of a vast audience.
- Demonstrating their tenacity, the Reds bounced back with a victory over Yokohama F. Marinos, winning 3-1 on 30 July. This match was significant for new signing Florian Wirtz, who scored his first goal for Liverpool. Additionally, rising stars Rio Ngumoha and Trey Nyoni added their names to the scoresheet.
This fruitful Asian adventure not only prepared the team for the upcoming Premier League season but also added a substantial figure to their financial books.
Pre-Season Completes at Anfield
Liverpool wrapped up their pre-season exploits with a pair of matches against Athletic Bilbao at Anfield on 4 August. The first encounter saw the first-team clinching a 3-2 victory, followed by a youthful side securing a 4-1 win, showcasing the depth and potential of the squad.
Looking Ahead: Community Shield and Premier League
The Reds now shift their focus to the Community Shield face-off against Crystal Palace on 10 August, and shortly after, they will commence their Premier League title defense against Bournemouth on 15 August.
Financial Outlook: A Rosy Picture at Anfield
Liverpool’s financial health continues to thrive, bolstered by record-breaking revenue figures for the 2023-24 season. Their turnover climbed from £594 million to an impressive £614 million, driven by a significant surge in commercial revenue from £272 million to £308 million.
The club’s financial success is expected to scale new heights with potential earnings of £100 million from their new sponsorship deal with Adidas, following a switch from Nike to the German sportswear titan.
Strategic Investments and Future Plans
In a busy transfer window, Liverpool has invested approximately £270 million on new talent including Wirtz, Hugo Ekitike, Milos Kerkez, Jeremie Frimpong, Armin Pecsi, and Freddie Woodman.
Finance expert Stefan Borson noted that Liverpool has the fiscal strength to continue making strategic purchases. The club recently made a £110 million bid, plus add-ons, for Newcastle United striker Alexander Isak, although it was declined, with Newcastle valuing the player at around £150 million.
Liverpool’s robust financial position ensures they remain competitive, with the spending power necessary to pursue top-tier talent—an enviable situation in football’s current economic climate.